Hi!

Senior product designer with 8 years of experience in user research and product design.

Improving people's quality of life through design and technology remains my motivation as a designer. Design is to me a process that translates complex problems into enjoyable, intuitive experiences for users of all backgrounds.

I led and designed Spotify's global B2C appeal service and their content moderation platform, ensuring the safety and integrity of Spotify's content. I led its design process and managed its delivery through a tightly integrated team of product, engineering, legal stakeholders.

As a huge music and movie fan, I also designed BBFC compliance platform to classify assets with ease and a content management platform for ITV and BBC for everyone to enjoy the most binge worthy TV shows.

Observing and understanding how people and society interact always refreshes my mind and inspires me to be a thoughtful designer. In my spare time, I enjoy learning new skills and discovering the unknown, capturing the world with my sketchbook and camera. My Urban Sketchbook🎨: IG: @urbanconceptualist