Hi!

With 9+ years of experience in product design, I specialise in platform UX for content and commerce systems.

I design scalable, intuitive experiences that address cross-regional challenges including geo-restrictions, local policies and legacy systems, and turn complex workflows into efficient solutions with a strong focus on ease of use for businesses and consumers.

I led and designed Spotify's global B2B2C appeal service and their content moderation platform, ensuring the safety and integrity of Spotify's content.

As a huge music and movie fan, I also designed BBFC compliance platform to classify assets with ease and a content management platform for ITV and BBC for everyone to enjoy the most binge worthy TV shows.

Observing and understanding how people and society interact always refreshes my mind and inspires me to be a thoughtful designer. In my spare time, I enjoy learning new skills and discovering the unknown, capturing the world with my sketchbook and camera. My Urban Sketchbook🎨: IG: @urbanconceptualist